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No matter how many years you have spent building a D2C brand to generate revenue and grow profitably, you are probably well aware of the statistics that around 50% of startups fail within the first five years. They don't tell you that those failed entrepreneurs are the lucky
Most brands spend a lot of money on marketing & advertising, but only a few have become popular. The remaining brands have failed to gain traction. Since people are spending money, they think that we will become a brand. But when people see your ads, they don't connect
When most people think about growth, they often focus on advertising to increase revenue and distribute products through different channels. I agree with this. When we do that, the revenue will increase. But once you reach a certain peak, then revenue will be stagnant & it never grows faster. Most
Many businesses exist in the world, and most of them are suffering because of these 6 reasons. 1. Competing with the brands: Many businesses exist in the market, so if we compete with them, we will not be able to achieve long-term success. To avoid competition, you can focus on
Performance & brand marketing achieve better sales & growth together. But, The old-school boss only needs sales and short-term revenue growth. Many founders and marketers feel pressure to sacrifice brand marketing in favor of performance marketing because it is easily measurable like ROAS and orders, So it is easier to