You can’t turn a blind eye to Facebook ads if you are into business especially the ones associated to eCommerce. Facebook ads blooms as a businessmen’s paradise with over 2 billion active users everyday and chances of your customer using Facebook is sky high. This proves to be one of the most profitable outbound platforms to position your ads.
Choosing Google search ads as a part of inbound marketing, you already have right audience marching towards your website since they are looking for you.
With outbound marketing, the interesting and challenging part of the job is to identify and target the right audience who might be interested in your product.
Let’s say you are selling a product intended for mothers of new born babies. If you are advertising in the newspaper or TV, chances of reaching out to new mothers are way too less. Investing a decent budget on advertisement that doesn’t give back fruitful result is never a good sign for any business. With Facebook ads, you already have a clear database of its users, making your work half done already by targeting mothers of new born babies.
Thanks to its power to optimize and narrow down the audience segment, a new set of businesses has started to bloom. Without this feature, many wouldn’t have even been existed as there was no way to target a specific audience or even to identify right users through any marketing channels.
Ride upon the Facebook stride to grow your own business or develop your existing one.