It’s quite often users end up in a page making no purchasing thus making the traffic look like nothing profitable to the business. This is where the sales funnel comes in handy as this is a specific funnel like structure guiding the users from one point to another and finally accounting for the purchase. There are different stages and filters in the sales funnel, each one contributing to some action that prompts the users to make the desired action set by you.
This option will let you turn your traffic into potential customers when they check out. You can very well optimize it to meet your requirements.
Difference between Funnel and website
Well we have learnt what a funnel is now, and everyone is already familiar with what a website looks like, but to be more specific about choosing which you should go for, you should probably know the difference between website and funnel.
A website is where traffic slides in at a random point since the user has the liberty to glide over a page or post or any content on the website. This doesn’t drive the sales number since the users are often wandering with no specific route to follow. There’s an entry and exit point in a website where the traffic might exit if there’s no specific action to be taken.
This is where the funnel scores as it is much more of a planned route or linear passage where the traffic glides through a specific flow chart prompting them to make the action you wanted them to make.
This is particularly useful and proves a significant part in driving the sales digits for your business. It’s more a manipulative journey where you decide the traffic’s move every second. There’s minimal distraction here like external links or anything that requires the user to leave the page, this in turn makes the user buy the product.
Why we need funnels
Though a website offers you decent customer digits, it is often the funnels that sweep the top spot for generating more customers for a business. If you are still wondering why you need it, I have listed down the reasons why you should opt for funnel to improve your business.
Converting leads into customers
It’s 2020 and people are so updated with every product or service they need. You need more than just a marketing strategy to pitch your product to them. Sales funnels let them have a clear view of what they are getting into, eliminating any queries related to your product, thus turning your leads into customers.
Purchases aren’t done in an instant. Some take hours while some take months, meanwhile chances of your users considering other options are sky high, this is where funnel scores while it allows you to follow up with them, like emails and try to manipulate and get their attention till they buy, maybe after months but you will always be their only choice.
One of the prominent features of funnel is the email auto responder. It not only lets you connect with your users more but also creates an inevitable bond and buys you enough time to introduce yourself to your customers which eventually creates an unbreakable trust.
The overall conversion rate is insane when compared to the website. With virtual guidance and emails driving the customers, you can be assured your business is heading to the green zone at the hands of funnels.
Types of Funnel
- Self-Liquidating Funnel (SLO)
- Automated Webinar Funnel.
- Lead Magnet + Email Funnel.
- High-End Client Sales Funnel.
- Free + Shipping Sales Funnel.
- The Challenge Sales Funnel.
- The Affiliate Sales Funnel.
- Course funnel
Course Funnel with an example
Clickfunnel has been helping companies to grow their venture through sales funnel. They have mastered the art of guiding users from one point to another in a specified route without any distractions or turns at midway. Take a quick at their landing page to know how they have set up subtle directions throughout their page that prompts any user to go for the purchasing page.
A 14 day free trial course is up for businessmen to get a good grip on the sales funnel for their business. From basic learning about a funnel to understanding the difference between funnel and website you got everything on it that’s sure to make you understand the core concept of a sales funnel.
Tools to create a successful funnel
A landing page is the first point of contact between you and your user. This also decides if a user needs to make his next move or make an exit. This is where the traffic converts into potential lead and in order to do that, show them a clear picture about you and what you do on the first page. This avoids further confusions and they can proceed to the next page in a funnel.
Email marketing tool
An email is very essential in making a contact with the users till they are converted into customers. An email marketing tool can be anything from a subject generator to an auto responder, enabling this to do a follow up with the traffic to earn their trust and a rapport for future purchases.
With over 2 billion active users every day, you can’t rule out the Facebook ads from your marketing strategy since it has proven to bring a lot of potential traffic to your page. Not to forget the conversion rate is considerably higher compared to any other mediums.
Sales funnel has been helping a lot of businessmen around the world in restricting their loss of users from their website. It not just stops people from exiting but also puts you in the driver’s seat in taking your traffic to the destination you have put up, the purchase and payment page.
Do check out clickfunnels.com and their 14 days course offering you in-depth learning of sales funnels and much more!
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